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Going It Alone
Section 1: Why soloism?
1. What soloism is all about (5:46)
2. What type of soloist are you? (4:40)
3. Banishing myths and outmoded thinking (5:36)
4. Worksheet: Shift your thinking
5. Unfailing and what it feels like to go it alone (3:17)
6. When is the right time to launch? (4:26)
Section 2: What you need to succeed
7. What makes a successful soloist? (13:12)
8. Quiz: Are you suited to soloism?
9. Worksheet: Sharpen up for soloism
10. Guide: 10 principles to set your standards
Section 3: Designing your workspace
11. How to choose where you work (4:44)
12. The most productive environment (7:33)
13. Work from anywhere (5:38)
Section 4: Defining your workstyle
14. Establish structures that work (4:36)
15. Plan your ideal week (4:49)
Section 5: Mapping your path
16. Work out where you're going (5:57)
17. What to do when the path is not clear (2:59)
18. Surprising benefits of a vision (3:38)
19. Worksheet: Preview your path
20. Exercise: Wish you were here
21. The power of pictures (2:02)
Section 6: Be the best you
22. Turn up and turn on (6:03)
23. Resource: Video - The puzzle of motivation
24. Handling rejection and staying upbeat (3:30)
25. Making a first impression without being there (4:42)
26. Have you painted your Ferrari? (2:33)
27. Put yourself first (4:10)
Section 7: Seize your market
28. Who gives a damn? (2:07)
29. Making sure there's a market need (4:06)
30. Inviting and using feedback (4:19)
Section 8: Get your offering right
31. Testing early stage ideas (5:03)
32. Talk less, listen more (5:20)
Section 9: Identifying your ideal customer
33. Lessons from the world of dating (3:16)
34. Stop doing the wrong work for the wrong people (3:14)
35. Exercise: Develop a profile of your ideal customer
36. Handling leads outside your niche (2:22)
Section 10: Using language that engages
37. How to talk powerfully (3:42)
38. Cut through in 30 seconds (2:11)
39. Worksheet: Write your own verbal profile
40. Where to use your perfect pitch (1:51)
Section 11: Be the expert
41. It’s time to step into the spotlight (1:55)
42. The value of speaking and presenting (3:56)
43. Nothing to say? Hate speaking? Consider this. (2:44)
Section 12: Spreading the word
44. Build your loyal following (3:16)
45. Why word-of-mouth rocks (3:09)
46. Referrals rely on knowledge and signals (1:44)
47. Create a crowd of regular referrers (1:57)
48. The referral bullseye technique (5:18)
49. Resource: The referral bullseye diagram
Section 13: Becoming a content creator
50. Leverage the power of content marketing (3:28)
51. Tips for generating content that sells (5:15)
52. Resource: 50 ideas for content generation
53. Resource: Video - Mindmapping, a tool to expand ideas
54. Using blogs, podcasts and video (4:09)
Section 14: Essential marketing habits
55. Go where your customers are (6:03)
56. Sow seeds every day (3:41)
58. Recognising buying signals (3:30)
57. How to get great testimonials (5:27)
Section 15: Get the fees you deserve
59. Your money AND your life (3:02)
60. The economics of generalist vs specialist (2:43)
61. Understanding value-based pricing (3:34)
62. How to charge: Alternatives to the hourly rate (5:05)
63. Calculator: Determine your hourly rate
64. Should you work for free? (3:31)
65. How and when to raise prices (4:15)
66. What to do when asked for a discount (5:38)
67. Stop losing money! (5:49)
Section 16: Working productively
68. Avoid multitasking and banish distractions (3:44)
69. Prioritising first things first (3:55)
70. Slicing up your time (3:32)
71. Proven ways to get more done (5:44)
72. Guide: A great time blocking technique
Section 17: Avoiding overwhelm
73. Why do we get so busy? (3:48)
74. Take the pressure off (5:51)
75. Resource: Problem solving diagram
Section 18: Staying connected
76. Work for yourself, not by yourself (3:37)
77. The power of small groups (2:32)
78. Guide: Start your own meetup
Section 19: Why you need accountability
79. Who will you answer to? (4:57)
80. Getting the best from a coach (2:08)
81. Coach yourself (3:57)
82. Exercise: Do-it-yourself coaching
Section 20: Handling the backroom
83. Know what support you need (2:00)
84. Create an operations manual. Here’s how. (4:33)
85. When and how to delegate (3:00)
86. Guide: What to include in your operations manual
Section 21: Growing the team
87. Signs you need some help (3:36)
88. Employee, partner, freelancer, contractor... (4:57)
89. Tips for working with remote staff (4:00)
90. Managing your crew (4:37)
Section 22: Staying on track
91. Protect your mojo (2:41)
92. What are you putting up with? (2:32)
93. Exercise: How to introduce change
94. Stay strong. Keep the faith. (2:21)
95. Avoiding and firing tricky customers (4:47)
Section 23: Refreshing and rejuvenating
96. When it’s time to stir things up (2:31)
97. Worksheet: Carry out a personal audit
98. Stretch, grow and flourish (3:22)
99. Resource: Video - The power of believing that you can improve
Section 24: When things go wrong
100. Who’s got the gun? (2:11)
101. What to do when you’re not around (3:03)
102. If you mess up (2:42)
Section 25: Evolving and exiting
103. Keep moving and shaking (2:55)
104. Planning an exit from your business (3:33)
Section 26: Your personal manifesto
105. You’ve made it! (0:38)
106. Resource: The soloist’s manifesto
66. What to do when asked for a discount
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